Umai is an online enterprise that designs and sells custom anime hoodies, t-shirts, and more. Pop on over to their website and chances are you will be pleasantly surprised by what you see, even if you’re not an anime fan. The reality is that their website is just that good. If ecommerce is your business, it is worth spending time to have a site equally as good.
It is no secret that people just getting into the ecommerce game tend to neglect their websites. They sign on with a popular ecommerce platform, choose a template, throw up some pictures, and wait for the orders to start rolling in. They have no idea that a lack of effort in developing their sites could actually end up hurting sales.
The Ecommerce Retailer’s Store
Ecommerce lures entrepreneurs with the promise of easy profits and little overhead. Neither one is reality for most successful ecommerce operations. Success requires investing in at least some overhead. Part of that overhead is the website. Simply put, the website is an ecommerce retailer’s store.
A retailer hoping to open a brick-and-mortar store probably wouldn’t be foolish enough to set up shop without finding an attractive space to operate in. If they couldn’t find such a space, they would take what they could get and then fix it up. Why? Because they know customers are not going to shop in a dump.
It is mystifying that so many ecommerce retailers don’t put the same effort into their websites. Their sites are their stores. Customers expect to find online stores that are clean, neat, and easy to shop in. They expect good pictures and accurate product descriptions. They expect easy navigation and an intuitive journey from item selection to shopping cart checkout.
Audacity Isn’t Required
Creating an effective ecommerce website boils down to understanding how people utilize the internet. People looking for all the latest news on their favorite sports and teams need a lot of information to keep them happy. People shopping for t-shirts need a lot less information.
This is mentioned to explain that audacity isn’t required in an ecommerce site. Umai’s website certainly displays no audacity. Yet it is still bold. It still captures your attention and holds it. Best of all, visitors get a good idea of what the company sells without leaving the homepage.
Simplicity is the key to the site’s success. But simplicity doesn’t equal boring or uninspiring. A skilled web developer can achieve both simplicity and inspiration in a presentation that visitors love.
Speed Is Required
Audacity may not be required for an ecommerce website, but speed is. Today’s internet users have zero patience. If a site does not load quickly enough for them, they are not afraid to hit the ‘back’ button and find another retailer whose site is faster. Not only that, but the major search engines also now rank for speed.
You may not know how to build a fast website. You might not know all the things that can slow an ecommerce site down. If that’s the case, it’s worth spending on professional web development services. The professional can do everything from optimizing images to eliminating unnecessary scripts – all in an effort to speed things up!
Selling online is a way to get into retail without having to set up a brick-and-mortar store. Just remember that your ecommerce website is no different from the store down the street. It is your store. Therefore, it’s worth spending a little bit to make sure you have a dynamic website that ultimately leads to strong sales. Remember that you get what you pay for.