In the first episode of the “Built to Win” podcast, the founding team of Neora, including Amber Olson Rourke, Jeff Olson, Deborah Hees, and Dave Fleming, engage in a candid conversation about leadership and the challenges they faced during a significant, unprecedented business battle.
Amber Olson Rourke, the co-founder and Chief Sales and Marketing Officer of Neora, sets the stage by explaining what it means to be “built to win” – having the core components, such as values, mindset, attitude, skillset, and work ethic, to face any challenge head-on. She introduces the esteemed co-hosts with diverse backgrounds who will share their personal and professional journeys.
Jeff Olson, a well-known thought leader and the bestselling author of The Slight Edge, emphasizes the importance of mindset and philosophy for effective leadership. He explains that a leader is the ability to get someone to do something they would not have done otherwise. Olson attributes Neora’s success during challenging times to the company’s ten core values, which became the foundation of their philosophy.
Deborah Hees, the co-founder, and CEO of Live Happy and the former Editor-in-Chief of Success Magazine, echoes the significance of personal philosophy and integrity as a leader. She stresses the need to foster trust, transparency, and compassion within the team, which allowed Neora to tackle any goal and accomplish what seemed unimaginable.
Dave Fleming, an internationally recognized executive, emphasizes that leadership is a mindset more than a skillset. He believes that the willingness to step up and solve problems, even when not fully prepared, is the hallmark of a true leader. Fleming’s decision to join Neora’s team during their historic battle was driven by his belief in the team’s integrity and commitment to doing the right thing.
The conversation then shifts to the specific challenge Neora faced – a seven-year battle that no other executive team had successfully navigated. Amber Olson Rourke describes this as the “road untraveled,” as there were no precedents or playbooks to follow. The team’s mental grit, resilience, and support from their community were crucial in sustaining them throughout this arduous journey.
Deborah Hees and Jeff Olson share the personal strategies that kept them going during this prolonged battle, such as maintaining a positive mindset, prioritizing family and individual well-being, and never wavering in their belief that they were doing the right thing. Olson also emphasizes the importance of simplifying and minimizing distractions to stay focused on the task.
The episode concludes with the promise of unveiling the details of Neora’s historic battle in the next episode, leaving the listeners eagerly anticipating the revelation of this unprecedented business challenge and the Neora team’s triumphant journey.
Throughout the conversation, the Neora founders demonstrate the qualities of authentic leadership – unwavering commitment, a solid moral compass, and the ability to navigate complex challenges with resilience and grace. Their story promises to offer valuable insights for entrepreneurs, business leaders, and anyone aspiring to build a success mindset “made for the long run.”
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