In a powerful testament to the transformative power of core values, the founders and executives of Neora, a company forged by unwavering principles, shared their extraordinary journey through a crucible of adversity. Through the “Built to Win” podcast hosted by Amber Olson Rourke, they unveiled how their deeply ingrained values served as a guiding light, enabling them to navigate through unprecedented challenges and emerge victorious.
At the heart of this remarkable odyssey was Jeff Olson, Neora’s co-founder and CEO, whose commitment to the company’s core values proved instrumental in maintaining focus and direction. “We built it with ten core values, these core values. It came from the philosophy of our company. Every great human being or every great corporation I’ve ever seen has an identity because all a company is as a group of people who come together synergistically around a common goal,” he shared, emphasizing the profound impact of a shared identity and purpose.
Deborah Hees, co-founder and CEO of Live Happy, underscored the significance of authenticity and transparency. These values permeated every aspect of their organization. “One of our big philosophies here at the company is to be real. Be who you are, contribute, be honest, truthful, transparent, and have a difficult conversation. All of those things need to be instilled in your team before the crisis shows up,” she advised, highlighting the importance of cultivating a culture of trust and open communication.
Dave Fleming, an internationally recognized executive who joined Neora’s leadership team during their battle, offered insights into the transformative power of aligning with a conscientious team. “If you have those things, then you can take that next step and say, okay, I can align with the people that are taking on whatever challenge we’re facing,” he said, underscoring the importance of shared values in navigating adversity.
Throughout their seven-year ordeal, the Neora team remained steadfast, drawing strength from their collective adherence to their core values, which served as a beacon in even the darkest times. “Those philosophies held us through that. So, for me, it’s all in the mindset. It’s all in how you get people to do things they would not have been able to do without the environment you put them into. The activities you led with,” Olson reflected, underscoring the profound impact of a values-driven mindset.
The leaders also emphasized maintaining integrity and consistency, even in adversity. “It was important that they saw us constantly working our business, building a company. They saw us, never questioned that we weren’t right,” Olson shared, highlighting the significance of leading by example and embodying their values.
As the conversation drew to a close, the anticipation mounted for the upcoming episodes, where the Neora team promised to unveil the details of the extraordinary “Goliath” they conquered and the strategies they employed to emerge victorious. Their remarkable story is an inspiring testament to the power of core values, moral leadership, and a “Built to Win” mindset. It motivates others to embrace challenges, anchor themselves in their values, and pursue their dreams with unwavering determination.
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