Keter, the world’s largest producer of resin consumer goods, is increasing its utilization of UBQ Materials’ sustainable thermoplastic across several new product lines. This expansion enables Keter to further its sustainability efforts by reducing Scope 3 emissions and making additional progress on its ESG targets.
Beyond its 55% recycled material, Keter plans to include a 5-10% load of UBQ’s bio-based and carbon-reduced plastic in a new “Made With UBQ” eco-brand. This UBQ collaboration signifies Keter solidifying its position as a leader in sustainability innovation for the consumer goods industry.
“We aim to transform our sector for the better. After working with UBQ Materials for years, we’re committed to surpassing our recycled content objectives. UBQ provides a much greater positive environmental impact,” said Iftach Sachar, Keter’s Co-Head of Israel and Chief Sustainability Officer.
Sachar added, “By combining our global scale with UBQ’s climate-positive material, we can offer tangible products that measurably benefit the environment. We’ll highlight this impactful collaboration during our COP28 participation, uniting to tackle climate change with a viable proposition.”
With UBQ’s new Netherlands plant starting operations by year-end supplying Keter facilities across Europe, production of the new product lines will accelerate. The 80,000-ton annual capacity Bergen op Zoom UBQ facility will also localize the circular economy, converting regional waste into material to fuel regional manufacturing.
“This partnership shows the real-world carbon reduction and avoidance possible through customer collaboration,” said UBQ Co-Founder and Co-CEO Jack “Tato” Bigio. “Keter leads in unifying virgin and recycled plastics innovation, setting the standard for others. Building on years of working together, we’re establishing a new sustainability benchmark for the sector focused on removing and avoiding emissions.”
Keter’s 2022 Sustainability Report demonstrated progress towards its published climate goals. Expanding UBQ usage will enable reaching and exceeding these established targets in upcoming years.
During COP28, Bigio participated in a panel on effective corporate partnerships to achieve net zero. He was joined by Edward Johnson, Keter’s Managing Director for the UK, Ireland, and Nordics. The two discussed how adopting UBQ helps Keter meet sustainability aims and the partnership’s future outlook.
UBQ Materials develops and produces an innovative bio-based thermoplastic from landfill-bound waste. UBQ’s advanced conversion technology utilizes all waste, including organics and hard-to-recycle materials, to create a plastic substitute, diverting trash from incinerators and landfills.
As a B Corp Climate Tech leader, UBQ Materials provides businesses and municipalities with a circular economy solution. Its operations divert 86% of waste from landfills and incinerators while reducing emissions.
Keter is the world’s biggest producer of resin consumer products, sold in over 100 countries through 25,000-plus retail outlets. Focused on innovation and meeting consumers’ needs, Keter provides outdoor storage solutions, furniture, organization, and storage items. Its commitment to simplify and improve daily life has driven Keter’s global success.