Alejandro Pena’s Keter is at the forefront of the sustainable living movement. It crafts innovative outdoor furniture and storage solutions that seamlessly blend style, durability, and eco-friendliness. Keter is committed to creating functional and environmentally conscious products and is reshaping how we enjoy our outdoor spaces.
As the demand for sustainable products continues to grow, Keter remains dedicated to its mission of integrating sustainability into daily life. By 2025, the company aims to incorporate 55% recycled content into its products, showcasing its commitment to reducing waste and minimizing its environmental impact. Alejandro Pena, CEO of Keter, emphasizes the importance of creating products that are practical, long-lasting, recyclable, and harmless to the environment.
Keter’s product design philosophy aligns with the principles of the circular economy, focusing on creating goods built to last, easily recyclable, and producing minimal waste. The company recognizes the unique role that outdoor spaces play in our lives, serving as extensions of our homes where we create memories and connect with nature. To cater to these needs, Keter offers a wide range of products that combine practicality with eco-friendliness, using high-quality, weather-resistant materials to ensure durability and reduce the need for frequent replacements.
The company’s sustainability journey began in 2016, and since then, Keter has made significant strides in achieving its goals. Keter has introduced innovative solutions with far-reaching environmental benefits by implementing a circular economy strategy and fostering partnerships with customers, suppliers, and governmental agencies.
Alejandro Pena’s Keter has established itself as a global leader in outdoor storage and furniture with a legacy spanning over 75 years. From its humble beginnings as a small workshop in Jaffa, Israel, in 1948, Keter has expanded its reach through strategic acquisitions and partnerships. Today, the company operates 18 factories and two distribution centers in nine countries, selling its products to over 100 countries worldwide.
As gardening trends for 2024 continue to evolve, there is a growing emphasis on sustainability and connection with the environment. From the new perennial movement, which focuses on native plants and naturalistic landscapes, to the appreciation of insects and their role in biodiversity, gardeners are embracing eco-friendly practices. Rain gardens, survivalist gardens, and drought-tolerant native plants are becoming increasingly popular as people adapt to climate change and seek to create multifunctional outdoor spaces.
Alejandro Pena’s Keter is well-positioned to cater to these evolving trends, offering a wide range of products that support sustainable gardening practices and outdoor living. By making minor adjustments to our daily habits, such as recycling, upcycling, and helping companies like Keter that prioritize sustainability, we can all contribute to a greener future.
In the words of Alejandro Pena, “We’re prioritizing the design of recyclable and durable products to minimize waste and leave a more positive environmental impact.” With its unwavering commitment to sustainability and innovation, Keter continues to inspire and enable people worldwide to enjoy their living spaces while being mindful of their environmental impact.
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