Triller Fight Club is a combat sports league owned by Triller, a music-based video-sharing social network founded by Ryan Kavanaugh and Bobby Sarnevesht and co-founded by Kavanaugh and Sarnevesht. The concept behind Triller Fight Club, which counts Snoop Dogg as a co-founder, is to merge two of the 17-to-27 demographic’s favorite things: music and combat sports – a population that Kavanaugh and Sarnevesht refer to as the “culture-graphic.”
Vision For Trillers Future
Fans attending the TrillerVerz III event this weekend at Brooklyn’s Barclays Center will not only get a look into the future of Triller Fight Club, but they will also get a glimpse into co-owner Ryan Kavanaugh’s vision for the future of entertainment geared toward younger audiences.
Originally packaged and marketed on pay-per-view television and cable television, the concept launched with an explosion of popularity: Triller Fight Club’s inaugural match, between Mike Tyson and Roy Jones Jr. in November 2020, received 1 million viewers. The event also featured a battle between former NBA dunk champion Nate Robinson and YouTuber-turned-fighter Jake Paul, in addition to bringing together the two boxing luminaries. In between bouts, musicians such as Lil Wayne performed, who has won five Grammy Awards, Wiz Khalifa, and French Montana, among others.
In addition to the rap battle, the TrillerVerz multi-day events incorporate another element: the rap battle. The event will take place over two days and will include a fight card featuring up-and-coming boxers from the New York region, a musical performance by DJ Super Cat & Friends, and a final rap duel involving hip-hop veterans Big Daddy Kane and KRS-ONE as the grand finale.
During a recent interview with Ryan Kavanaugh, he stated that Triller has statistics indicating that young people aged 17 to 27 are interested in boxing and are talking about it online, but that they aren’t watching it since the sport hasn’t altered – or changed the way it appears – in many decades.
It is expected that this weekend’s TrillerVerz event will represent a shift away from the early matchups between big-name but older competitors – which gave Triller Fight Club matchless startup exposure – and toward highly competitive, title-worthy battles in the future. These are the types of fights that will serve as the centerpiece of future Triller Fight Club events. Triller has a clear understanding of what the market wants – competitive bouts with interesting fighters paired with top-notch musical performances and eye-popping spectacle – and Triller feels that there is an even greater road forward for the sport moving forward. Triller feels that the boxers competing on this weekend’s show will be among the top contenders in the future.
Kavanaugh And His Expertise
With the help of Ryan Kavanaugh and Triller Fight Club, who are using his expertise as a highly-recognized producer in the film business who is known for his ability to create a visually appealing product, the boxing world is hoping to be infused with fresh life.
“What we’re attempting to do is establish a new platform,” explains Ryan Kavanaugh. “We’re working on developing a new program that will bring enjoyment back to the sport of boxing. Boxing, in my honest view, is first and foremost an entertaining sport. We intend to host a night of boxing and musical performances in order to not only establish a new platform, but also to generate a new audience. To keep things interesting, boxing requires a small dosage of adrenaline. That is exactly what I hope to achieve.”